Learn the Secrets of Increasing your Search Engine Rankings
Turn Your Firm Website into a Conversion Engine
Re-boot Your Elder Law Online Strategy
Elder Law Online Marketing Secrets Revealed is an elder law attorneys digital guide to marketing on the Web. It simply explains the concepts behind improving search engine optimization and visitor conversion by laying out a four-phase process that any elder law attorney can understand and implement.
Phase 1: Your Marketing Overhaul
- How to Get the Most From Your Marketing
Phase 2: Your Minimum Effective Dose of Technology
- Google 101: What You Really Do Need to Know About Search Engines
- Key Word Research Basics: How to Find the Best Key Words for Your Site
- Other Helpful Online Resources for Small-Business Marketers
Phase 3: Make Your Site Search Engine- and People-Friendly
- Search Engine Optimization (SEO)
- How to Convert More Visitors Into Leads
Phase 4: Get Noticed! Increase Your Online Visibility
Bonus Section:The 20-Minute Online Marketing Review
- On-Page SEO Factors
- Conversion Factors: Convert More Visitors Into Leads
- Content: Quality, Relevance, and Frequency
- Spread the Word: Increase Your Online Visibility
Two Experts on Online Marketing for Attorneys
Aaron N. Fletcher, General Manager of Online Directories at Caring.com
Highly accomplished senior-level sales leader with 14 years experience in sales training and development, business process design and optimization and advanced CRM implementation. Responsibilities include P&L, forecasting, partnership and distribution channel development and marketing/brand management. A highly strategic thinker and leader who inspires colleagues and subordinates through positive attitude, respect, measurable results and intellect.
Harry S. Margolis, Founder of ElderLawAnswers
Harry S. Margolis is the founder and President of ElderLawAnswers. An Elder Law attorney since 1987, Mr. Margolis is also the founder and managing attorney of Margolis & Bloom, a law firm specializing in elder law based in Boston, Massachusetts. He is the editor of The ElderLaw Report and The ElderLaw Portfolio Series and author of the ElderLaw Forms Manual. Mr. Margolis is a fellow of the National Academy of Elder Law Attorneys (NAELA) and has been a member of the adjunct faculty of Boston College Law School.