The Secret to Increasing your Search Engine Ranking: Turn Your Firm Website into a Conversion Engine

Re-Boot Your Elder Law Online Strategy

Elder Law Online Marketing Secrets Revealed is an elder law attorneys digital guide to marketing on the Web. It simply explains the concepts behind improving search engine optimization and visitor conversion by laying out a four-phase process that any elder law attorney can understand and implement.
Step 1Your Marketing Overhaul
How to Get the Most From Your Marketing
Step 1Your Minimum Dose of Technology
  • Google 101: What You Really Do Need to Know About Search Engines
  • Key Word Research Basics: How to Find the Best Key Words training and development, business process for Your Site
  • Other Helpful Online Resources for Small-Business Marketers
Step 1Make Your Site Search Engine- and People-Friendly
  • Search Engine Optimization (SEO)
  • How to Convert More Visitors Into Leads
Step 1Get Noticed! Increase Your Online Visibility
BONUS SECTION. The 20-Minute Online Marketing Review
  • On-Page SEO Factors
  • Conversion Factors: Convert More Visitors Into Leads
  • Content: Quality, Relevance, and Frequency
  • Spread the Word: Increase Your Online Visibility
 Marketing Secrets

Two Experts on Online Marketing for Attorneys

Aaron Fletcher
Aaron N. Fletcher, Geek-Free Marketing
Highly accomplished senior-level sales leader with 14 years experience in sales training and development, buisness process design and optimization and advanced CRM implementation. Responsibilities include P&L, forecasting, partnership and distribution channel development and marketing/brand management. A highly strategic thinker and leader who inspires colleagues and subordinates through positive attitude, respect, measurable results and intellect.
Harry Margolis
Harry S. Margolis, Founder of ElderLawAnswers
Harry S. Margolis is the founder and President of ElderLawAnswers. An Elder Law attorney since 1987, Mr. Margolis is also the founder and managing attorney of Margolis & Bloom, a law firm specializing in elder law based in Boston, Massachusetts. He is the editor of The ElderLaw Report and The ElderLaw Portfolio Series and author of the ElderLaw Forms Manual. Mr. Margolis is a fellow of the National Academy of Elder Law Attorneys (NAELA) and has been a member of the adjunct faculty of Boston College Law School.