The ElderLawAnswers Small Firm Marketing Webinar Series

Webinar Videos

The ElderLawAnswers Small Firm Marketing Webinar Series will explore practice development methods used by leading elder law attorneys and marketers to successfully build and maintain a robust client base.


Leveraging Social Media in Elder Law and Sr. Life Care

Van C. Smick
Now Available on Video
(Recorded on June 5th, 2013)

Learn how to increase your revenue and build a stronger connection to your clients with social media. Some elder law attorneys do not utilize social media as a marketing tool for their business and that is a mistake. Your clients use social media... Read More

Little Known Tax Traps and Tricks (Deductions and Credits) for Clients Hiring In-Home Care

Tom Breedlove
Now Available on Video
(Recorded on March 4th, 2013)

Thomas Breedlove of's HomePay will speak on tax traps and tax benefits of hiring in-home help, including credits and deductions available to taxpayers, whether the person receiving the care or another person paying for the care.

How to Get Paid a Fair Price for What You Do

Jan Copley
Now Available on Video
(Recorded on October 11th, 2012)

Are you making as much money as you should be? Or are you really frustrated, feeling that you are working way to hard for not nearly enough money?
You might be your own your own worst enemy! You may be sabotaging yourself with how you price... Read More

Top 10 Ways of Maximizing Your Profits in Elder Law/Life Care

Van C. Smick
Now Available on Video
(Recorded on September 19th, 2012)

Senior Life Care and Elder Law practioners have a unique opportunity to profit from the large number of baby boomers as they reach their "golden years". But you need to have the right strategies and systems in place. This webinar will present st... Read More

Convert: How to Convert Visitors into Potential Clients

Aaron Fletcher
Now Available on Video
(Recorded on April 10th, 2012)

Once you have users on your site, steps to take to convert visitors into clients. How to use "calls to action." How to follow up with a conversion campaign.

Engage: Best Practices in Web Design and Content Creation

Aaron Fletcher
Now Available on Video
(Recorded on March 27th, 2012)

Best practices in web design. How to use videos and other forms of content to engage users. How you can make your content more engaging. What steps to take to make users spend more time on your site.

Reach: SEO for the Elder Law Attorney

Aaron Fletcher
Now Available on Video
(Recorded on March 13th, 2012)

All you need to know about search engine optimization (SEO). How to get more traffic and reach more of your ideal clients. Where to be listed on both local and vertical directories. How to get links back to your site. And how to use social media s... Read More

Marketing Lessons From The Movies

Mark Merenda
Now Available on Video
(Recorded on February 28th, 2012)

An entertaining look at the marketing and business lessons that lawyers can draw from popular movies and TV shows such as Patton, The Bob Newhart Show, Grounhog Day, Apollo 13, Hamlet, and Finding Nemo.